“VAP P. KOUGIOS ABBE” created a product that has already won the local market and anticipated to extent on national level and win a market share on Greek beers industry.
The mission of Three Sixty Marketing was to promote the new local product “ZYTHOS VAP” on a national level in the market creating distribution channels and make it recognizable and popular to consumers.
Based on a holistic communicative strategy, Three Sixty Marketing designed a campaign with the beloved island of Rhodes as a leader, drawing inspiration and legibility by the beauties of the land and connecting this destination with the Rhodian beer “ZYTHOS VAP”.
Assignment, design, delivery of advertising campaign and promotion of the company for television, radio broadcasting and release in social media. Complete digital strategy.
Boosting of all the aforementioned with advertising campaigns in Social Media for which:
The campaign results were spectacular:
Let’s talk with numbers for the main message:
“VAP P. KOUGIOS ABBE”, a company with leader presence in the Aegean, has trusted an ambitious plan to Three Sixty Marketing, which accomplished the company’s targets, setting the foundations for a successful and long term cooperation.
October 10, 2022