Performance Marketing Built for Measurable Growth
At Three Sixty Marketing, we plan and manage performance marketing campaigns that tie every euro of ad spend directly to real business results.
We handle strategy, execution and optimisation across Google Ads, Meta Ads, TikTok Ads, ChatGPT Ads and retargeting. The goal: more sales, better-quality leads and a higher return on your investment, whether you run an e-shop, sell services or market to other businesses (B2B).
For us, success isn’t measured in impressions or clicks. It’s measured in revenue, sales and return on investment (ROI).
Performance Marketing Services
Google Ads: Search, Shopping & Performance Max
We build and manage Google Ads campaigns that reach people at the exact moment they’re actively searching for a product or service.
Our services include:
- Search Campaigns
- Shopping Campaigns
- Performance Max Campaigns
- Display & YouTube Campaigns
- Brand Protection Campaigns
- Competitor Targeting Campaigns
The aim is to grow sales and leads, and to give your business a strong presence at the critical stages of search.
Meta Ads on Instagram & Facebook
We run full-funnel campaigns on Instagram and Facebook that cover every stage of the customer journey.
We create:
- Awareness Campaigns
- Consideration Campaigns
- Conversion Campaigns
- Catalog & Dynamic Product Ads
- Lead Generation Campaigns
- Remarketing Campaigns
Our creative approach is built on your brand identity, the competitive strengths of your products or services, and what makes your target audience tick.
TikTok Ads
For a large share of users, TikTok has become a place to discover products, experiences and brands.
We use video content in campaigns that build demand and turn it into traffic, sales and leads.
We handle:
- In-Feed Ads
- Spark Ads
- Traffic & Conversion Campaigns
- Lead Generation Campaigns
- Custom & Lookalike Audiences
- Creative Testing & Optimisation
ChatGPT Ads
More and more people now describe what they need to an AI assistant instead of typing a search query.
ChatGPT ads appear inside that conversation, while the user is comparing options and deciding which product or service to choose.
Targeting isn’t based on keywords. It’s based on the context of the conversation and the signals the advertiser provides.
We handle:
- Account & Campaign Setup
- Geo-targeting by Market & Region
- Context & Audience Signals
- Creative & Messaging for AI Conversations
- Conversion Pixel & Conversions API
- Performance Tracking & Optimisation
Retargeting & Cart Abandonment Recovery
A large share of visitors leave a website without completing a purchase, submitting a form or requesting a quote.
With targeted retargeting strategies, we bring them back to where they left off.
Our campaigns include:
- Dynamic Remarketing
- Sequential Messaging
- Cart & Checkout Recovery
- Audience Segmentation
- Cross-Channel Retargeting
The result: fewer abandoned purchases and significantly higher conversion rates.
Conversion Tracking & Analytics
Without accurate measurement, no campaign can be properly optimised. Before every engagement, we audit and set up the tracking infrastructure so that every sale or lead is attributed to the channel that drove it.
- Google Analytics 4 & Google Tag Manager
- Meta Pixel & Conversions API
- Server-side Tracking
- E-commerce & Form Tracking
- Consent Mode & GDPR Compliance
- Dashboards & Monthly Reporting
What We Measure
Every action is assessed against specific data and KPIs. We track:
- ROAS (Return on Ad Spend)
- Cost per Acquisition (CPA) / Cost per Lead
- Conversion Rate
- Click-Through Rate (CTR)
- Quality Score
- Average Order Value (AOV)
- Performance by Market & Region
- Performance by Target Audience
- Creative Performance
- Revenue & Leads Generated by Campaigns
Our reporting connects advertising activity to real revenue, not just visibility metrics.
FAQs
1. What performance marketing services does Three Sixty Marketing offer?
Our team handles:
- Google Ads (Search, Shopping, Performance Max)
- Meta Ads
- TikTok Ads
- ChatGPT Ads
- Retargeting Campaigns
- Conversion Tracking
- Reporting & Analytics
All campaigns are managed in-house by specialists with experience across industries including hospitality, e-commerce, food & beverage and construction.
2. How do you adapt the strategy to each industry?
Every business has a different buying cycle:
- An e-shop focuses on direct sales and a higher average order value.
- A service business focuses on quality leads.
- A B2B company deals with a longer, more complex decision process.
That’s why we tailor channels, messaging, targeting and KPIs to each business model. For hotels, where seasonality, booking windows and OTA dependency play a decisive role, we apply a dedicated methodology.
3. What budget does a business need to get started?
There’s no one-size-fits-all answer. The right budget depends on:
- your industry and market,
- the competition,
- your sales or lead targets,
- seasonality,
- and your existing marketing ecosystem.
We assess every case individually and recommend the minimum budget that can deliver measurable results.
4. How do you measure campaign success?
We evaluate campaigns on KPIs directly linked to revenue. We focus on:
- ROAS
- CPA / Cost per Lead
- Campaign Revenue
- Incremental Revenue
- Conversion Rate
Every month, we send you detailed reports showing how your campaigns contribute to your business growth.
5. Can performance marketing deliver results during low-demand periods?
During quieter periods, we shift to strategies focused on:
- opening up new markets,
- building new audiences,
- remarketing to existing customers and past visitors,
- making the most of offers and special packages,
- and keeping your brand top of mind.
Our approach is about managing demand all year round, not just at peak times.
6. Are TikTok Ads worth it for every business?
It depends on your audience and goals. TikTok works best when you have usable video content and want to build demand, especially among younger audiences, before people start searching.
It complements Google Ads and Meta Ads: TikTok sparks the interest, and search and retargeting then turn it into sales.
We assess every case individually and only recommend the channel when it can make a real contribution to results.
