AI-POWERED PERFORMANCE MARKETING FOR HOTELS

Branded and non-branded search campaigns capture high-intent queries around your property, destination and room types. Competitor defence campaigns protect your brand terms from OTAs. Performance Max extends your reach across Google’s network.

AI edge: value-based bidding trained on your actual booking revenue, because a three-night suite is worth more than a one-night standard room.

Your direct rate appears next to the OTAs in Google’s hotel results, right where travellers compare prices. Connected to your booking engine, Hotel Ads strengthen rate parity and win back bookings that would otherwise go to third-party platforms.

AI edge: bidding adjusted by source market, length of stay and days to arrival.

Awareness, consideration and conversion campaigns, with audiences segmented by travel intent, demographics and past engagement. Creative is visual-led and true to your brand.

AI edge: Advantage+ campaigns guided by past-guest lists and source-market signals, with every booking tracked server-side through the Conversions API.

TikTok sits earlier in the journey than search: people find destinations, properties and brands there long before they type a query. We build video-led campaigns using in-feed placements and Spark Ads, with audiences segmented by travel intent, interest and prior engagement, and conversions tracked back to the booking engine.

Creative is tested continuously, because on TikTok the video matters far more than the bid. The audiences we build here then feed your search and retargeting campaigns.

AI edge: more creative variations, produced with our AI Content Creation team and scaled based on what drives bookings.

More and more travellers describe their ideal trip to an AI assistant instead of typing a search. ChatGPT ads appear inside that conversation, while they’re still deciding where to stay. Targeting runs on conversation context and market signals rather than keywords.

We handle account setup, geo-targeting by source market, creative written for conversations, and measurement through the ChatGPT pixel and Conversions API.

Most visitors leave your website or booking engine without booking. Sequential retargeting brings them back with the right message at the right moment, from room highlights to a time-limited offer, to reduce abandonment and lift direct conversion rates.

AI edge: dynamic ads that show each visitor the rooms and dates they viewed.

Google Ads (Search, Performance Max and YouTube), Google Hotel Ads and metasearch, Meta Ads, TikTok Ads, ChatGPT Ads and retargeting. Everything is managed in-house, with tracking, bidding and reporting built specifically for hotels.

No. AI handles bidding, placements and audience expansion in real time, but it needs clear goals, accurate data and strong creative to perform. Strategy, budgets, market priorities, offers and final decisions stay with our team.

The AI runs the auctions. We run the strategy.

We work with hotels of every size. The right budget depends on your markets, your competition and your booking targets. We calculate the minimum spend needed for measurable ROI and never push budgets beyond what the data supports.

By booking revenue, not clicks. Four numbers carry the decision:

• ROAS on direct bookings (a common target is 5:1 or better)
• Cost per direct booking, compared with the OTA commission it saves
• Direct share vs. Booking.com and Expedia, tracked monthly
• Incremental revenue, tested with methods such as geo-split campaigns

Monthly dashboards connect every campaign to confirmed bookings.

Yes. In quieter months we target markets with active travel intent, lead with value-driven offers rather than discounts alone, and retarget the audiences built during high season. Campaigns are planned across the whole year, not just the peak months.

Three things a generalist agency rarely provides:

• Campaign structures built for hotel demand patterns: early booking, last minute, off-season and events
• Google Hotel Ads connected to the booking engine and revenue reporting, so every euro links to a confirmed booking
• Cross-property benchmarks that show where each hotel is under-invested