Three Sixty Marketing at HO.RE.CA. 2026
Three Sixty Marketing at HO.RE.CA. 2026
Social Media & Direct Bookings for Hotel Brands
Three Sixty Marketing will participate in HO.RE.CA. 2026, the leading hospitality exhibition in Greece, bringing together decision-makers from the hotel industry.
Michalis Ikoutas, Managing Partner of Three Sixty Marketing, will join the panel discussion:
“Social Media for HORECA Businesses: What Really Drives Bookings”
12:00 – 13:00
Sunday, 15/02
HO.RE.CA. 2026
From Engagement to Direct Bookings
The panel will focus on practical, data-driven strategies currently applied to hotel brands, aiming to:
- Increase direct bookings
- Reduce dependency on OTAs
- Strengthen digital positioning
- Turn social media into a measurable sales channel
The discussion will be based on real performance data, actionable insights, and hands-on experience from the hotel sector.
What Really Works for Hotels Today?
In today’s fast-evolving digital landscape, hotel brands need more than visibility. They need:
- Clear strategic targeting
- Performance-driven marketing
- Content that converts
- A structured funnel from awareness to conversion
At HO.RE.CA. 2026, Three Sixty Marketing will address one key question:
How can social media become a true Direct Booking Engine?
Meet Us at HO.RE.CA. 2026
If you are a hotel owner, General Manager, or Marketing Director, we invite you to attend the panel and connect with us to discuss strategies that deliver measurable growth.
Because at the end of the day, it’s not about reach.
It’s about direct bookings.