Performance Marketing Built for Measurable Growth
Three Sixty Marketing manages Google Ads, Meta Ads, and retargeting campaigns for hotels and hospitality brands. Every campaign is built around a single objective: maximizing direct booking revenue at the lowest sustainable cost per booking.
Channels We Manage
Google Ads — Search & Display
Branded and non-branded search campaigns targeting high-intent queries for your property, destination, and room category. Hotel-specific campaign structures including hotel ads, Performance Max with booking-engine data, and competitor defense campaigns.
Meta Ads — Instagram & Facebook
Awareness, consideration, and conversion campaigns across Instagram and Facebook. Audience segmentation by travel intent, demographic, and prior engagement. Visual-first creative aligned to your hotel’s brand identity.
Retargeting & Abandonment Recovery
Sequential retargeting campaigns designed to recover visitors who browsed your website or booking engine without converting. Proven to reduce booking abandonment and increase direct booking conversion rates.
Google Hotel Ads
Meta search advertising that places your direct rate alongside OTA rates in Google’s hotel search module — essential for rate parity visibility and direct booking competition.
What We Report
- ROAS — Return on Ad Spend attributed to direct bookings
- Cost Per Direct Booking — total ad spend / bookings generated
- Click-Through Rate and Quality Score by campaign
- Booking window analysis — how far in advance booked guests convert
- Geographic source market performance
- Creative performance — which visuals and messages drive conversions
FAQs - Performance Marketing for Hotels
What performance marketing services does Three Sixty Marketing offer for hotels?
We manage Google Ads (search, display, Performance Max, and hotel ads), Meta Ads (Instagram and Facebook), retargeting campaigns, and Google Hotel Ads. All campaigns are managed in-house by our team with hospitality-specific structures and reporting.
How is hotel performance marketing different from standard e-commerce advertising?
Hotel advertising requires understanding long booking windows, multi-source-market targeting, seasonal demand curves, rate parity dynamics, and the economics of direct vs. OTA bookings. Generic campaign structures miss these nuances. Our campaigns are built around how hospitality guests actually search, consider, and book.
What budget does a hotel need to start performance marketing with Three Sixty Marketing?
We work with hotels across a range of budgets. The right budget depends on your market, competitive landscape, and direct booking targets. We assess the minimum viable spend to generate measurable ROI in your specific context and recommend accordingly — we do not push budgets beyond what the data supports.
How does Three Sixty Marketing measure campaign success for hotel clients?
We measure ROAS (return on ad spend) tied to direct booking revenue, cost per direct booking, and incremental revenue vs. baseline. We provide monthly reporting dashboards that connect campaign activity directly to booking outcomes.
Can performance marketing help during a hotel's low season?
Yes. Low-season performance marketing focuses on a different strategy: audience expansion to source markets with active travel intent, promotional messaging with clear value drivers (not just discounts), and retargeting audiences built during high-season traffic peaks. We plan campaigns around the full annual demand curve, not just peak periods.