TUI Rhodes Marathon 2025 x Three Sixty

The TUI Rhodes Marathon celebrated its 10th edition in 2025, reaffirming its status as one of Greece’s leading international sporting events. For yet another year, Three Sixty Marketing proudly served as the strategic communication partner, strengthening global visibility and attracting runners from across the world to Rhodes.

A Trusted Partnership

Through a dedicated communication strategy, Three Sixty helped establish the Rhodes Marathon as a landmark on the global running map.

Marietta Papavasileiou, President of the Organizing Committee, stated:

“Three Sixty Marketing is a valuable partner in showcasing our Marathon as a leading international event. Their strategy enhanced recognition, attracted more athletes, and solidified the race as a global institution. Together, we continue to evolve the event, promoting both sports and tourism in Rhodes.”

Our Strategic Role

Michalis Ikoutas, Managing Partner of Three Sixty Marketing, added:

“It is an honor for us to continue as the communication partner of the TUI Rhodes Marathon — an event that unites athleticism, tourism, and international exposure for Rhodes. Through targeted actions, we strengthen the race’s reputation and attract runners from all over the world.”

Communication in Action

Our 360° approach included:

• Digital campaigns tailored to international audiences
• Social media engagement building excitement and community
• PR activations across local & global media
• Dynamic content creation capturing the spirit of the event
• Influencer & sports community collaborations for organic reach
• Data-driven strategies ensuring measurable results

This strategy led to increased recognition, higher registrations, and the consolidation of the TUI Rhodes Marathon as a top-tier international event.

Looking Ahead

For Three Sixty Marketing, this partnership goes beyond communication. It is about storytelling, identity, and positioning Rhodes as a destination where sports and tourism meet.