Three Sixty × Koukos Rhodes
Three Sixty × Koukos
A success story of digital growth and transformation
Koukos – a multi-space of gastronomy, boutique hospitality, and wellness in the heart of Rhodes—partnered with Three Sixty Marketing to create a television campaign that reintroduces the island through a contemporary storytelling lens.
This project goes beyond traditional brand promotion.
It positions Koukos not simply as a venue, but as a defining part of the Rhodes experience.
The Concept – A Story Told Through Movement
The creative direction is built around a simple, powerful idea:
seeing Rhodes through the eyes of a traveler.
The commercial follows an influencer as she explores iconic locations around the island—its medieval architecture, its light, its rhythm – until her journey concludes at Koukos.
A narrative arc that makes a clear statement:
The Rhodes experience isn’t complete until it leads you to Koukos.
This is captured in the central message of the campaign:
“Didn’t visit Koukos? You didn’t visit Rhodes.”
A positioning line that elevates Koukos from hospitality venue to destination-signature.
Behind the Production
The video production was executed by Pickcodes, under the creative direction and supervision of Three Sixty Marketing.
Featuring Katerina Aggelaki, the commercial blends:
- cinematic framing,
- natural daylight aesthetics,
- lifestyle-driven movement,
- authentic destination imagery.
The result is a visual narrative that feels real, elegant, and emotionally connected to the island.
Our Creative Direction
Three Sixty undertook the full creative scope of the project:
- Concept design & narrative development
- Central communication message
- Scriptwriting
- Art direction
- On-set creative supervision
- Full coordination of the television production
- Delivery of TV-ready assets and versions
Every creative and production decision served one purpose:
to express Koukos as an immersive hospitality experience, aligned with the character of Rhodes itself.
A New National Image for Koukos
The campaign elevates the brand’s presence across Greece, highlighting Koukos as:
- an iconic multi-space of gastronomy, stay, and wellness,
- a landmark of local hospitality,
- a destination within the destination,
- and an integral part of experiencing Rhodes authentically.
Through modern visual storytelling, the commercial builds a cohesive and memorable identity for both the island and the brand.
A Story of Place. A Story of Hospitality.
With refined aesthetics and a clear creative narrative, Three Sixty Marketing shaped a television project that doesn’t simply advertise a space— it showcases a way of experiencing Rhodes.