Stavroulis Diagnostic Lab x Three Sixty
Stavroulis Diagnostic Lab x Three Sixty
A success story of digital growth and transformation
ABOUT THE CLIENT
Stavroulis Diagnostic Lab is a modern healthcare facility based in Rhodes, offering a wide range of diagnostic and laboratory services.
Since its establishment, the Center has built a strong reputation for precision, reliability, and patient-centered care, becoming a trusted name in the health sector of the Dodecanese.
OBJECTIVE
In 2020, Stavroulis Diagnostic Lab sought to enhance its digital presence and modernize its online identity through a strategy that would reflect both its scientific credibility and human approach.
The goal was to strengthen brand awareness, increase appointment requests, and elevate the Center’s digital experience as a reflection of its professionalism and expertise.
OUR MISSION
Three Sixty Marketing was entrusted with developing and executing a comprehensive digital transformation plan — from the creation of a new, user-centered website to ongoing consulting, performance marketing, and content strategy.
Our mission was to establish a cohesive digital identity, enhance visibility across all channels, and achieve measurable results that would reflect the Center’s position as a leading healthcare provider.
OUR PLAN & STRATEGY
Our approach was structured around four core pillars: Web Design, Performance Marketing, Content Creation, and Consulting.
- Website Design & Digital Experience:
The new website was completely redesigned to combine modern aesthetics with seamless functionality and clarity.
Its design and digital experience significantly improved user navigation and increased session duration, shaping a strong and reliable digital identity that communicates professionalism and the brand’s core values. - Performance Marketing:
Through a data-driven approach, we implemented targeted campaigns on Meta and Google, focusing on awareness, audience engagement, and appointment generation. - Content Creation:
We developed educational and service-focused content that positioned the Center as an authority in preventive healthcare, while maintaining a clear and consistent visual identity. - Consulting & Optimization:
Continuous consulting ensured alignment with the Center’s values, consistency across communication channels, and ongoing performance optimization based on analytical insights.
RESULTS
From 2020 to 2025, Stavroulis Diagnostic Lab recorded steady and measurable growth through Three Sixty’s strategic management.
In the most recent reporting period (2023–2025):
- Meta Campaigns achieved over 12.6 million impressions and reached more than 1.3 million users, maintaining an exceptionally low CPM (€0.79) and an efficient CPC (€0.36).
The average frequency of 9.7 ensured brand consistency and strong recall among the target audience. - Google Ads Campaigns generated 14 million impressions and 255,000 clicks, with an average CPC of €0.12 and outstanding results reaching 47.69% CTR in branded searches.
The combined performance across Meta and Google led to a 1350% ROAS, reflecting exceptional efficiency and return on investment. - The design and digital experience of the new website dramatically improved navigation and user engagement, establishing a strong and trustworthy digital identity that reflects the professionalism and reliability of the brand.
CLIENT TESTIMONIAL
“Three Sixty Marketing has been a valuable strategic partner in our digital journey.
Through their professionalism, creativity, and constant support, we managed to evolve our online presence and reach a new level of trust with our patients.”
— Dr. Manos Stavroulis, Radiologist – Interventional Radiologist
SUCCESS
Over the past five years, the partnership between Stavroulis Diagnostic Lab and Three Sixty Marketing has evolved into a true example of how data, creativity, and strategy can drive measurable transformation.
Through a unified vision, consistent optimization, and exceptional digital presence, Stavroulis has established itself as the No. 1 healthcare brand in the Dodecanese — setting new standards for digital communication and performance in the health sector.
