Michalis Ikoutas Presents the Latest AI Developments at the Digi Hotel Stage of Xenia
Michalis Ikoutas Presents the Latest AI Developments at the Digi Hotel Stage of Xenia
With strong attendance from hoteliers, tourism professionals and industry executives, Michalis Ikoutas, Managing Partner of Three Sixty Marketing, delivered a presentation today, 23 November, on the Digi Hotel Stage at Xenia 2025.
Under the theme “The latest developments in AI and how they are shaping the future of Hospitality Marketing”, Michalis explored real-world applications of artificial intelligence in hospitality — from AI-driven performance marketing and predictive analytics to automated workflows, the creation of personalized guest experiences, and a new era in content production.
The discussion was moderated by Apostolos Aivalis, CEO of Knocrunch, and the panel included Anna Bakouli, Digital Marketer at WebTourism, and Alexandros Filiopoulos, Instructor at IEK DELTA.
The speakers exchanged views on:
- the AI technologies transforming hotels’ digital marketing
- the importance of data analytics for a more effective customer journey
- next-generation content produced by AI creation tools
- how modern marketing teams must evolve to meet the demands of the new era
The presentation closed with a discussion and Q&A, during which attending hoteliers expressed strong interest in practical applications, real case studies, and immediate ways to adopt AI in their businesses.
Three Sixty Marketing continues to stand at the forefront of innovation, investing in cutting-edge AI solutions and contemporary strategies for the hospitality sector.