Rhodes-Based Three Sixty Marketing Stole the Spotlight at XENIA 2023

For the second year in a row, Three Sixty Marketing, the Rhodes-based agency that has established itself nationwide in the field of hospitality marketing, participated in XENIA 2023, Greece’s leading premium tourism exhibition.

Held from November 25–27, 2023 at the METROPOLITAN EXPO, this major event once again highlighted the company’s expertise. Three Sixty Marketing impressed both with the specialized promotional strategies presented by Michail Ikoutas on the Digi Hotel stage, as well as with its proven track record through trusted collaborations across the hospitality sector.

During his talk, Managing Partner Michail Ikoutas, joined by other top industry experts, outlined the key areas every hotelier should focus on in order to fully leverage the potential of digital marketing.

Speaking to a wide audience at XENIA—a benchmark exhibition for the hospitality industry—Ikoutas showcased modern tools for digital marketing in tourism, while also analyzing current trends and upcoming challenges such as the impact of Artificial Intelligence (AI).

The engaging panel discussion was moderated by Apostolos Aivalis, CEO of Knowcrunch, and also featured Christos Vahamidis (CEO, WebOlution), Stathis Katsoulas (Web in Tourism), and Stamatis Anestis (Managing Director, Cactus Digital Growth).